Pillar Projects Appear as a New Element
One of the most important new features of the amendment is that the Visual Identity Manual now includes a separate chapter on operations of strategic importance, known as Pillar projects. Specific visual identity rules apply to the communication of these projects, which are detailed in the new Chapter 8 of the manual.
Under the new rules:
- the use of the Pillar logo becomes mandatory;
- the Pillar logo and the prescribed text element must be used together on communication materials intended for the public;
- the use of templates developed for Pillar projects is mandatory on all communication platforms.
More Precise Requirements for Websites and Social Media Pages
The amendment separately addresses the requirements applicable to websites, social media platforms and other communication channels. Although no substantive tightening of the rules has taken place, the requirements have become more detailed and clearer.
The most important changes are that:
- the minimum height of the beneficiary information block on websites is 100 pixels;
- the rules on the placement of mandatory visual identity elements have been clarified;
- detailed guidance has been prepared on the mandatory visual identity and content elements of social media platforms.
In practice, this means that it is advisable to review project websites and social media pages to ensure that they comply with the new requirements.
Rules Applicable to RRF Beneficiaries Have Been Expanded
Significant amendments have also been introduced for projects receiving support from the Recovery and Resilience Facility (RRF). The new requirements cover, among other things:
- leaflets and promotional materials;
- media appearances;
- advertising films and short films;
- websites;
- social media platforms.
On the websites of RRF projects, the use of a beneficiary information block with a height of at least 100 pixels is also mandatory.
A New Annex Supports Practical Implementation
The Visual Identity Manual has also been supplemented with a new Annex 1, entitled “Best Practices”, which provides practical guidance on the proper use of mandatory visual identity elements. The annex offers concrete examples and recommendations for beneficiaries of several programmes, including GINOP Plus, TOP Plus, KEHOP Plus, DIMOP Plus and RRF projects.
What Should Be Done Now?
Due to the amendments effective from 1 July 2026, it is advisable for all beneficiaries to review their communication platforms and documents. It is particularly important to check:
- the visual identity compliance of project websites;
- the mandatory elements of social media platforms;
- the size and placement of information blocks;
- the specific requirements applicable to Pillar or RRF projects.
Overall, the changes serve to ensure more uniform and transparent communication for supported projects, while also providing practical assistance to beneficiaries in properly applying the requirements.
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